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Publikationstyp
Wissenschaftlicher Artikel
Erscheinungsjahr
2017
Scenario-based strategizing: Advancing the applicability in strategists' teams
Scenario-based strategizing: Advancing the applicability in strategists' teams
Autor:innen
Herausgeber
Quelle
Technological Forecasting and Social Change
124 (2017)
124 (2017)
Schlagwörter
Forschungskennzahl (FKZ)
Verbundene Publikation
Zitation
LEHR, Thomas, Ullrich LORENZ und Markus WILLERT, 2017. Scenario-based strategizing: Advancing the applicability in strategists‘ teams. Technological Forecasting and Social Change [online]. 2017. Bd. 124 (2017). DOI 10.60810/openumwelt-1664. Verfügbar unter: https://openumwelt.de/handle/123456789/6480
Zusammenfassung englisch
For over 40 years, scenarios have been promoted as a key technique for forming strategies in uncertain environments. However, many challenges remain. In this article, we discuss a novel approach designed to increase the applicability of scenario-based strategizing in top management teams. Drawing on behavioural strategy as a theoretical lens, we design a yardstick to study the impact of scenario-based strategizing. We then describe our approach, which includes developing scenarios and alternative strategies separately and supporting the strategy selection through an integrated assessment of the goal-based efficacy and robustness. To facilitate the collaborative strategizing in teams, we propose a matrix with robustness and efficacy as the two axes, which we call the Parmenides Matrix. We assess the impact of the novel approach by applying it in two cases, at a governmental agency (German Environmental Ministry) and a firm affected by disruptive change (Bosch, leading global supplier of technology and solutions). Quelle: www.sciencedirect.com